Your website/blog is your most valuable online asset. It should be a WordPress
WordPress is the best CMS for small business
More than 25 percent of the world’s websites are built and run on WordPress. And that percentage is increasing every day. WordPress itself says, “over 409 million people view more than 15.8 billion pages each month” on the platform. It was started by Matt Mullenweg in 2003.
The platform is an open-source software CMS (content management system). That means the software is free, and it is a database driven platform. A worldwide network of developers, designers, and companies like Mobile Atom Media support WordPress. Many of these dedicated souls are continually building website themes for WordPress. And thousands of developers create “plugins” to add functionality to it. WordCamps are held yearly in cities across the globe so bloggers; developers and designers can learn even more about it. WordPress.tv has hundreds of videos covering almost every aspect of it. The site, codex.wordpress.org, has everything there is possible to know about it.
You should use WordPress for your website for many reasons, but these are the best reasons:
- It is free.
- It is supported.
- It is easy to use.
- It is easy to edit.
- It works.
If you are smart enough to invest in a blog, WordPress is the only platform you should use. Your blog houses the heart of your content marketing. It is an asset that will always be there for you. Your blog is where you establish authority and trust. Consequently, it is your most valuable online asset. It should be a WordPress blog.
WordPress.org vs. WordPress.com
There are two versions of a WordPress website or blog, WordPress.org sites and WordPress.com sites. You can even add a WordPress.org blog to your existing site built on another platform. So what are the differences?
A WordPress.org site uses the free WordPress software that the site owner downloads, sets up, and pays a service to host. You have complete control over it and can choose from thousands of customizable themes and thousands of plugins to get the exact look and functionality you want. You select your hosting service and can integrate it with your email provider. You will have to maintain the site by updating the operating software, theme, and plugins. It is the content marketing home you own. It is your house and can be as big as you want it to be.
WordPress.org is what most businesses use, including ones in the Fortune 100. It is the option I recommend.
Matt Mullenweg’s company, Automattic, hosts WordPress.com sites. The hosting is free. However, there are drawbacks to this. Your web address (also known as your URL) would be your website domain.wordpress.com. There are fewer than two hundred themes to choose from, and you can’t customize them. You only have the functionality Automattic provides and cannot add any plugins developed by third-party developers. It has a limited amount of storage capacity for your content. And if they want to they can run ads of their choosing on your site. This a content marketing home you rent. And it is more like a condo or apartment than a house.
You can pay Automattic for additional functionality like showing your website domain.com rather than your website domain.wordpress.com and to prevent third party ads. You can also pay to have a customizable theme, extra storage space, email support, etc.. At this point, it is going to cost you what a basic WordPress.org site would. But you will not have the complete control of a WordPress.org self-hosted site.
The advantage is that you do not have to maintain the site by updating the operating software and themes. If you are a small service-oriented business, a WordPress.com site can work well for you.