Twitter is a fantastic tool for learning and sharing knowledge that benefits both you and your customers.
It’s About Knowledge
Like several social media platforms, the content on Twitter contains a fair amount of nonsense. A large part of its traffic involves commenting on television during live broadcasts and streaming. Politicians and “celebrities” can vaingloriously spout off about themselves. And it’s not immune from mean-spirited trolls.
Yet, it is still a valuable tool for small businesses like yours. You will benefit most from using it to get and spread knowledge. In reality, Twitter is more of a news platform than a social platform. Most people are readers, not tweeters.
How can you make the most of these potential benefits? Start implementing your Twitter marketing strategy by doing the following three things.
Listening to your Prospects
Social media is perfect for listening to your prospects and current customers/clients. People are not shy about venting on Twitter. They feel free to be more forthright because they can have an anonymous username.
It will be easy to see the frustrations and problems your customers struggle with daily. Paying attention to their tweets will give you the knowledge you need to develop and promote products that solve their problems.
Pay attention to what people are tweeting. Pay special attention to what they are favoriting and retweeting as well as who they are following. Follow your prospects’ influencers yourself.
Whether you use Twitter to market your business or not, it is a good way to educate yourself about your industry and customers. Take advantage of it.
Communicating with your Customers
Twitter is a mobile-oriented platform versus a desktop-oriented one. This makes it a great tool for communication.
Some businesses, especially those in consulting or tech, use Twitter to communicate with prospects and clients. It is very useful for customer service communications. Be sure to set up notifications for when you are mentioned in a tweet so you can reply within an hour. Set them up for new followers, retweets, and favoriting as well.
Driving Traffic to your Website
Like your blog, building significant traffic to your site from social media is a marathon. There’s no instant fix. Like email, you should never buy followers.
While it is a bit of a vanity metric, you will need to acquire followers on Twitter. To gain followers, you will need to share quality content. The best way to do this is via curation. There is more on this below.
Similar to your blog content, your Tweets should demonstrate your expertise. Answer questions. Solve problems, inform and even entertain your followers.
Be sure to share the evergreen content on your blog consistently. If your followers value the content you tweet, they will trust your judgment and visit your site’s content as well.
@Buffer has shared ten effective ways to gain followers.
The more you tweet, the more followers you will gain. All the advice in this graphic is valuable. But posting great, shareable content and using #hashtags are critical.