Power tools you need in your content marketing toolbox

There are many marketing mediums requiring strategic and creative tools in order to be used successfully. 

Marketing Essentials

The power tools you need in your content marketing toolbox

Most businesses are small businesses. And yours is probably no different. Unfairly or not you, have to compete with larger and better-funded opponents. Content Marketing is a weapon that your David can use against their Goliath. But to do it right, you have to have the right tools. This post lists many that can help you attract visitors to your website and convert them into customers.

There is an ever-growing myriad of digital marketing mediums and platforms. And they require many marketing tools in order to be used successfully. These include strategic and creative tools. In this post, I want to share some useful lists of mostly free ones that I’ve come across. I will also note which tools I use in the various categories to create effective content marketing.

Before I get into the lists, let’s look at the dominant player in content production tools, Adobe. For your in-house design and marketing efforts, Adobe’s Creative Cloud products are a no-brainer. Programs like Photoshop, InDesign, and Illustrator allow you to create project proposals and marketing pieces that as are as professional as any on earth. This service is a paid cloud-based toolbox that is an incredible value in my opinion. The price is around $50 a month and up. You get every creative program Adobe makes and always have the most up to date version.

See all the Adobe Creative Cloud programs here
. They allow you to create print advertising, websites, eBooks, videos, podcasts, animations, mobile apps, and more. So if you are creating your content marketing pieces, I recommend using what I do, Adobe Creative Cloud.

However, the lists below include free and nearly free marketing tools that let you do some of the same things designers do with Adobe’s professional-grade products. You must have a strategic plan in place before begin creating any marketing content, and a few of these lists describe tools for developing one.

So whether you want to create some of your content marketing in-house, are a freelance designer, or just want to understand what your agency or content strategy partner is talking about when it comes to production – here is some useful knowledge to absorb.

Read through the post first and then go back to check out the lists and other links. Bookmark this page to reference later. It is extensive, and you may want to peruse it at your leisure.

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Understand the elements of design

Good design makes you look professional and inspires trust. Good design lets your content stand out. Read this and understand the elements of design.

Marketing Essentials

To understand content marketing – first, understand the building blocks of great design

Good design is classic yet modern with the minimal amount required to achieve its purpose. This truism applies to Graphic Design, Print Design or Web Design. Design is good for your bottom line. Invest some time in reading these articles to learn more about the building blocks of good web design.

Great design is critical to your business. Your web and email design must not only be good they must be responsive to in order to work on mobile devices. These principles are also vitally important to your digital publishing efforts.

After reading this post and the links below, you will better understand the design elements that go into your content marketing. Then you will have a good idea if your web design dollars are well spent. Pay particular attention to spacing, typography and the psychology of color.

Elements of Design

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Make an online Impression with these 9 articles on Typography

Photo of metal type representative of typography

Advances in server-sourced fonts have brought great typography to web design. Read this and use it to make your most important content, your copy, readable.

Marketing Essentials

Want to let your copy shine? Use web fonts to get attention.

Thanks to the advances in server sourced fonts great typography is coming into the web design process in a big way. One of the most important pillars of quality design is now getting its day in the online sun. It makes your site look professional and trustworthy. Most web professionals consider typography the foundation of web design. Without it, you will get nowhere in making a great first impression.

Some useful sources for web fonts include Typekit (paid) and Google Fonts (free). One takeaway to remember, pay particular attention to your font pairings and use fewer than three.

Check these nine articles out and begin mastering web typography.

Required Reading – Typography

1. Aligning Type to a Brand

2. One More Time: Typography Is The Foundation Of Web Design

3. Eight Important Factors of Good Web Typography

4. Responsive Typography: The Basics

5. The Anatomy of Web Typography

6. How to Make Pragmatic, Purposeful Typography Choices

7. Mixing Typefaces: Tips and Techniques

8. Typographical twins: 20 perfect font pairings

9. 10 Popular Google Web Fonts

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