Understand the elements of design

Good design makes you look professional and inspires trust. Good design lets your content stand out. Read this and understand the elements of design.

Marketing Essentials

To understand content marketing – first, understand the building blocks of great design

Good design is classic yet modern with the minimal amount required to achieve its purpose. This truism applies to Graphic Design, Print Design or Web Design. Design is good for your bottom line. Invest some time in reading these articles to learn more about the building blocks of good web design.

Great design is critical to your business. Your web and email design must not only be good they must be responsive to in order to work on mobile devices. These principles are also vitally important to your digital publishing efforts.

After reading this post and the links below, you will better understand the design elements that go into your content marketing. Then you will have a good idea if your web design dollars are well spent. Pay particular attention to spacing, typography and the psychology of color.

Elements of Design

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Make an online Impression with these 9 articles on Typography

Photo of metal type representative of typography

Advances in server-sourced fonts have brought great typography to web design. Read this and use it to make your most important content, your copy, readable.

Marketing Essentials

Want to let your copy shine? Use web fonts to get attention.

Thanks to the advances in server sourced fonts great typography is coming into the web design process in a big way. One of the most important pillars of quality design is now getting its day in the online sun. It makes your site look professional and trustworthy. Most web professionals consider typography the foundation of web design. Without it, you will get nowhere in making a great first impression.

Some useful sources for web fonts include Typekit (paid) and Google Fonts (free). One takeaway to remember, pay particular attention to your font pairings and use fewer than three.

Check these nine articles out and begin mastering web typography.

Required Reading – Typography

1. Aligning Type to a Brand

2. One More Time: Typography Is The Foundation Of Web Design

3. Eight Important Factors of Good Web Typography

4. Responsive Typography: The Basics

5. The Anatomy of Web Typography

6. How to Make Pragmatic, Purposeful Typography Choices

7. Mixing Typefaces: Tips and Techniques

8. Typographical twins: 20 perfect font pairings

9. 10 Popular Google Web Fonts

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