The Essentials of Pinterest Marketing

Images and video are driving engagement on the web and social media. Pinterest helps you with both.

Here’s what your business can get from Pinterest

You’ve no doubt heard of Pinterest, a virtual and quite shareable bulletin board of a social media platform. Like Instagram and Tumblr, it’s a visually-oriented one. Pinterest is more focused on emotions than some of its counterparts. It’s current demographics lean toward women, but more and more men are using it.

With Pinterest, you create a variety of boards based around topics. These should focus on your core content, what your audience’s interests are, and what you want to communicate.

It is also very useful as a vehicle for highlighting your product categories. You share information, especially benefits, about individual products with “pins.” Thus, it can be a valuable supplementary catalog of your products. Up can even use Pinterest to drive traffic to your retail location(s) or sell products with Buyable Pins.

Pins link back to pages or posts on your website or to content you are curating. When you post interesting, informative, and entertaining content people will follow your boards. They will like and share your pins.

You will want to pin consistently. Images with text overlays and that are vertically oriented do better. And always include a call to action.

Create a company page

If you are a business, you will want to set up a company page.

Optimize your “about us” section with search in mind. Be sure to do the same with your board descriptions and names. Like any content marketing use the language and phrases, your audience does when searching for your products. Use unique and specific hashtags as category references but don’t use too many of them in individual posts.

Most importantly don’t forget to add your website address.

Include your keywords in the names and alternative descriptions of company images you pin.

Pinterest may be perfect for you if you are a:

  • style-focused business
  • food-focused business
  • craft brewer or distiller
  • design-focused business (especially home decor)
  • craft/DIY oriented business
  • photography-focused business
  • art-focused business
  • tattoo parlor
  • travel-focused business
  • outdoor sports-focused business
  • B&B, Air B&B, or resort
  • any business focusing on customization

Be sure to add a link to your Pinterest profile on your website and make it easy for visitors to pin content from your site. Promote your profile on other social media channels and in your email marketing.

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