Well planned and executed landing pages turn your email, social media, and blog content into sales.
It’s Closing Time
Let’s start learning how to use landing pages to ask for the sale.
As we saw in my earlier post, copywriting is essential to any business’s marketing success. It becomes a high art form on landing pages.
Landing pages are ones where you want the viewer to take a single, particular action after viewing them. They drive the second A in your AIDA sales process. Attention, Interest, Desire, Action. These actions could be to sign up for an email list, download a piece of content marketing, enter your online store or most importantly, purchase your product(s). They are where you want to focus viewers’ attention on your vital message.
Visually, a landing page should be simple, clean and easy to understand. If you are driving people to your landing page from paid advertising versus organic search, you want to tie the look and message of the landing page directly to that of the ad. Or vice-versa. Like any page on your site, but even more importantly, it must load quickly. If you have moved someone near closing, you don’t want to lose out because of poor website performance.
It is worth the time, effort and cost to do A/B testing with your landing page. Have two versions and see which one converts best. Over the course of time change your headlines, visuals and the designs of your call to action button. You want to continuously test these elements and repeatedly optimize your landing page. Your landing pages are where you get income from your viewers so invest in making the pages perfect.
Only essential information should be on your page. It must be relevant to the message you are communicating and the action you want the viewer to take. Most landing pages consist of the following elements:
- an image or visual
- an attention-grabbing headline/title
- body copy and content
- the close and call to action (CTA)
Here is an example: [Read more…] about It’s closing time. Use landing pages to ask for the sale.