Why your small business should use WordPress and nothing less

Your website/blog is your most valuable online asset. It should be on WordPress.

WordPress is the best CMS for small business

More than 40 percent of the world’s websites are built and run on WordPress. And that percentage is increasing every day. WordPress itself says, “over 429 million people view more than 22 billion pages each month” on the platform. It was started by Matt Mullenweg in 2003.

The platform is an open-source software CMS (content management system). That means the software is free, and it is a database-driven platform. A worldwide network of developers, designers, and companies like Mobile Atom Media support WordPress. Many of these dedicated souls are continually building website themes for WordPress. And thousands of developers create “plugins” to add functionality to it. WordCamps are held yearly in cities across the globe so bloggers; developers and designers can learn even more about it. WordPress.tv has hundreds of videos covering almost every aspect of it. The site, codex.wordpress.org, has everything there is possible to know about it.

You should use WordPress for your website for many reasons, but these are the best reasons:

  • It is free.
  • It is supported.
  • It is easy to use.
  • It is easy to edit.
  • It works.

If you are smart enough to invest in a blog, WordPress is the only platform you should use. Your blog houses the heart of your content marketing. It is an asset that will always be there for you. Your blog is where you establish authority and trust. Consequently, it is your most valuable online asset. It should be a WordPress blog.

WordPress.org vs. WordPress.com

There are two versions of a WordPress website or blog, WordPress.org sites and WordPress.com sites. You can even add a WordPress.org blog to your existing site built on another platform. So what are the differences?

A WordPress.org site uses the free WordPress software that the site owner downloads, sets up, and pays a service to host. You have complete control over it and can choose from thousands of customizable themes and thousands of plugins to get the exact look and functionality you want. You select your hosting service and can integrate it with your email provider. You will have to maintain the site by updating the operating software, theme, and plugins. It is the content marketing home you own. It is your house and can be as big as you want it to be.

WordPress.org is what most businesses use, including ones in the Fortune 100. It is the option I recommend.

Matt Mullenweg’s company, Automattic, hosts WordPress.com sites. The hosting is free. However, there are drawbacks to this. Your web address (also known as your URL) would be your website domain.wordpress.com. There are fewer than two hundred themes to choose from, and you can’t customize them. You only have the functionality Automattic provides and cannot add any plugins developed by third-party developers. It has a limited amount of storage capacity for your content. And if they want to they can run ads of their choosing on your site. This a content marketing home you rent. And it is more like a condo or apartment than a house.

You can pay Automattic for additional functionality like showing your website domain.com rather than your website domain.wordpress.com and to prevent third party ads. You can also pay to have a customizable theme, extra storage space, email support, etc.. At this point, it is going to cost you what a basic WordPress.org site would. But you will not have the complete control of a WordPress.org self-hosted site.

The advantage is that you do not have to maintain the site by updating the operating software and themes. If you are a small service-oriented business, a WordPress.com site can work well for you.

Hosting Options

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Use copywriting to turn your website into a money-maker

Copywriting gets your audience to take the action you want them to after consuming your media.

Words Make Prospects Take Action

Now, let’s start learning how to use copywriting to turn your website into a money-maker.

Copywriting is what moves your potential customers through the sales cycle. And it convinces them to buy at the end of it. You must use copywriting on your web pages, blog posts, email marketing, and social media communications. It is the most important part of any individual item of content on your website. It involves every word you see anywhere on your site.

In addition to the parts of a blog post (that we covered here) it also applies to what is called micro-copy. That is your website’s title, tagline, menus, forms, additional site navigation, and call to action buttons. Copywriting gets your audience to take the action you want them to after consuming your media.

Professional quality copywriting is a must for successful content marketing. Thus, it is a must for your business. Unless you are a persuasive writer, you will need to hire a professional. They can write copy for your webpages, blog posts and email messages (or at least edit them). Copywriting is what you should invest in first as you start to implement your content marketing strategy. It has the most impact on your bottom line.

But even if you hire a professional copywriter you need to know what goes into copywriting that converts. You want to be sure you get your money’s worth. That’s what this post will cover.

The core concepts of copywriting are unchanging. The best practices that worked in the 1920s will work in the 2020s. That is because they appeal to human nature. These practices include having an optimized headline/title, using clear and explicit language, promoting benefits rather than features, overcoming buyer objections and having a call to action.

You must allow the reader’s inherent desire for a solution to be channeled by your copywriting into purchasing your product(s). You must appeal to that desire in their brains.

Of course, you must first know your prospects inside and out so you can know what their desires are. Having a buyer persona/ideal client(s) can help you write to them.

Copywriting Strategies

A variety of copywriting strategies and techniques exist. Here are some strategies that work well for small business:

  • Promise a solution and demonstrate it with your copywriting.
  • Establish your expertise, credibility, and authority. You want to generate good feelings and trust.
  • Sell time rather savings. Show your prospect what the value is with vivid language. Create a picture in their mind.
  • Use verbs rather than adjectives. Tell your audience what your products do. Don’t list a hundred features.
  • Use storytelling rather than dry monologs. Your prospect is the hero of the story.
  • Get the prospects to visualize themselves using your product. Your products are a tool they use to achieve their happy ending.
  • Appeal to their emotions to move them through your product’s buying stages. Show how you will relieve their pain points after first emphasizing them. Overcome the viewer’s objections and fear of buyer’s remorse.
  • Provide proof of what you are saying. It lets your new customer rationalize their decision to buy from you after choosing your product because of the emotions you created.
  • Use a strong call to action to get them to take the action you want for each stage of the buying process. Unless you are writing a social media post, repeat your call to action multiple times.

Copywriting Techniques

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How to make sure your blog posts are seen and read

If your site is your online salesperson, its posts are the subtle tools of its trade.

Let’s start learning how to write a blog post and how to get the most out of them for your small business.

Posts are Most of Your Content Marketing

If your blog is the heart of your content marketing world, your blog posts are its lifeblood. They are what will move visitors from being prospects to becoming customers. They are what you will share with social media to draw people to your site so you can convert them into customers. And they are what you will promote in your email marketing to current customers in order to deepen loyalty and gain a larger share of their wallets.

Blog posts are the most important form of your marketing media.

Blog posts will be where you establish thought leadership in your industry. They will demonstrate your expertise and authority. They will create trust and get people to like you and your business. They will build your brand and your business. They will draw relevant traffic to your site, the types of visitors that will buy your products. Your posts will show your value up front. They will qualify your leads. Paradoxically they will generate leads best if you don’t try to generate leads. If your site is your online salesperson, its posts are the subtle tools of its trade.

Posts are also an excellent resource for your sales and customer service teams. They can share posts in their email conversations with clients and prospects. They can even be used to educate new employees and win over vendors. They can help you gain access to capital. Blog posts are the most. So, let’s look at how to write a blog post.

What to put in your posts

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The ABCs of dealing with everyday stress

This is from Hope for Today Psychotherapy and Counseling’s Linda Mesing Cook. It is great advice for everyone but especially us entrepreneurs. I had to share it. Be sure to follow these stress reduction strategies.

Need less stress? Here’s what to do.

I remember reading a popular book many years ago that started with the words, “Life is difficult”. You may be thinking, yes, I read that book, The Road Less Traveled by M. Scott Peck, M.D.. Dr. Peck goes on to say that life is a series of problems. You need a basic set of tools to solve those problems. He calls this “tool box discipline”. When you exercise discipline, you can accomplish anything. But without discipline, life is often a struggle. Have you ever heard that if you do something for 21 days straight, it becomes a habit. Well, this is a sort of discipline. In this post, I would like to provide you a challenge.  Trying a few simple behaviors each day will greatly reduce your everyday stress. We will call these the ABCs of stress reduction. I am sure that if you commit to doing A, B and C for 21 days in a row you will see your stress significantly reduced.

A is for Action

Staying active and exercising daily has shown to prove a multitude of benefits both physically and mentally. Try walking for 20 minutes each day to start with. If this is too much, try walking for 10 minutes. Gradually increase your walking pace and the amount of time you walk. This is a great stress reliever. Research has shown that exercise improves our cardiovascular functioning, lowers blood pressure, and improves the effectiveness of our immune system. If you walk outside, you can also enjoy the beauty of the trees, flowers, wildlife, and get an extra boost of Vitamin D from the sun.

B is for Breathing

Taking deep breaths is a great way to lower your heart rate, calm your breathing, and help you relax. Try breathing in through your nose, holding that breath for a few seconds, then exhaling slowly through your mouth. Take 3 or 4 deep breaths anytime you begin to notice your body tensing up, you feel distracted or overwhelmed. This will help you re-focus on the situation at hand and feel more clear-minded so you can decide what to do next. Yoga is a great way to learn proper breathing techniques and is available at many fitness centers. It is available on-line as well.  Continue reading “The ABCs of dealing with everyday stress”

Use Storytelling and Emotional Branding in your Web Video Productions

For epic results with your web videos use storytelling and emotional branding.

It’s time to get visual

Congratulations. You made one of the best marketing decisions of your career. You’re producing a video to promote your company or product. That means you are going to sell more goods and services. Here are some interesting facts from David Hall about Why Video Drives Sales.

  • More than 3 out of 5 consumers will watch a two-minute video that educates them about a product they plan to buy.
  • 52% of consumers say watching product videos make them more confident in purchasing decisions.
  • Video has a lifespan of four years. That is a great investment.
  • Web visitors are five times more likely to click a post with a video.
  • They are twice as likely to click through on an email with one.
  • Google ranks videos higher because they give the most information in the shortest amount of time.
  • Video attracts two to three times more web traffic, doubles time on site and increases organic traffic to your site by 157%.
  • 46% of people say they are more likely to seek out information on a product or service after seeing it on an online video.
  • Video boosts conversion rates as visitors stay on your site two minutes longer on average and are 64% more likely to buy.
  • But, 43% say they would switch to a competitor if the video quality was poor.

According to Scripted producing stellar video content helps in the following ways:  Continue reading “Use Storytelling and Emotional Branding in your Web Video Productions”

Why learn coding? It will make you profitable.

Code is eating the world. Future-proof your business by becoming familiar with it.

Why you need to learn about coding

You’re a business owner. A busy one with a hundred things to think about every day. Why would you want to know anything about software coding? Because every single aspect of your business strategy requires tools to execute it. These tools now run on code. If entrepreneurs are the engines of the economy, technology is the fuel.

Do you want to make smart investment decisions and understand the ROI on your accounting, CRM, sales tools, cloud computing, and operating software? If the answer is yes, you need to know something about code.  You need to know what you are investing in and how it is created and maintained. Wrong decisions can hold your business back and possibly sink it. Great ones can help you crush your competition.

All business software is moving to SaaS (service as a software) that you access on the cloud via a browser or mobile app. So, I am going to look at the coding for websites and their sisters, apps. They are what you are going to do business on from now on.

Please share this: #Coding will make or break your profitability from this point forward. https://media.mobileatom.net/why-learn-coding-it-will-make-you-profitable/ By @mobileatom

Coding seems complicated, and it is a discipline that requires intelligence and extreme concentration. There is no doubt about it. There is a shortage of coders, and they make big money. But you don’t need to know how to code. You just need to understand the main principles behind coding.

Here’s how I did it

Do this to learn coding principles. Download and complete the course in the Hour of Code App for iPads or iPhones. A more intuitive way to learn is the M1M0 app. If you are on another platform, check out Code Academy on the web. They are fighting to make sure every student in our country learns how to code. These programs will help you understand the concepts of coding. And that is what you need.  Continue reading “Why learn coding? It will make you profitable.”